UTM Link Builder
Add UTM tracking parameters to any URL to track the source, medium, and campaign of your marketing traffic in Google Analytics.
What Does This Tool Do?
UTM parameters are special codes added to the end of a URL that tell analytics tools like Google Analytics where your visitors came from. For example, you can track whether someone came from your email newsletter, a Facebook ad, or a Google search. This tool builds those URLs for you — no manual coding needed.
Key Features
How to Use This Tool
- Enter the destination URL (the page you're linking to).
- Fill in Source (e.g., newsletter), Medium (e.g., email), and Campaign name.
- Add Term and Content if needed for additional tracking granularity.
- Click Build URL to generate the complete tracking link.
How It Works
Each UTM parameter value is URL-encoded to handle special characters safely, then appended to the base URL as query string parameters. If the URL already has query parameters, the UTM parameters are appended with & instead of ?.
Common Use Cases
Frequently Asked Questions
Where do I see the tracking data?
UTM data appears in Google Analytics under Acquisition → Traffic Acquisition, where you can filter by source, medium, and campaign.
Do UTM parameters affect SEO?
No — Google ignores UTM parameters for indexing purposes. They only affect your internal analytics data.
Related Tools
Link to This Tool
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